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THE NEED
Southern California Edison partnered up with SoCalGas® and top regional water
agencies and orchestrated the pilot program, titled the “Communities for Conservation Challenge.”
Through participating in a competition multifamily residential complexes across Southern
California were encouraged to strengthen resources, improve energy use, and unite
community by reducing their energy use over 12 months–electricity and natural gas by 10% plus water by 20%.
MY ROLE
I created the look and feel for the campaign launch, followed by engaging
promotional materials which were distributed to property owners and managers, tenants and billboards.
Strategic marketing campaign from inception to execution of all the program
elements like responsible web design, campaign emails, quarterly
energy reports, interior and exterior signage, and marketing collateral.
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