THE NEED
Phase Foundations an online, first ever fully downloadable, resource for
parents and educators for child development zero to five
was in its inception phase when I joined to help shape the brand story.
MY ROLE
I collaborated on launching the brand strategy and visual identity, focusing
on fun, warm and playful watercolor illustrations which conveyed the special
atmosphere full of life and positive energy. I helped build presentations
spreading the word about the Phase Foundation concept as well as
brand guideline and implementation control manual.
Brand ethos, digital presentations and work sheets.
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