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THE NEED
Little twig, an organic baby product which was rapidly boosting into the market wanted to expand into branded merchandising.
THE DESIGN PROCESS
I art directed the development of the brand, starting with new products packaging, through
web and social media promotions to overarching brand identity design into tradeshows,
toys and baby apparel. Focusing on creating clean, simple and distinctive image
the brand quickly established its name in customers hearts.
Brand identity (including style manual) packaging, collateral design,
tradeshow booth design and social media campaigns
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